As the name suggests, this hotel is located in the very heart of Amsterdam, in the red light district overlooking the canal that runs through it. It is within walking distance of Central Station, Dam Square, the main shopping area of Amsterdam, China Town and the Nieuwe Market and is approximately 20 minutes walk to the Leidseplein where the Holland Casino is located and also Amsterdam's famous Vondel Park and exclusive PC Hoofsstraat shopping street. For those who choose not to walk so far, numerous trams stop near the hotel.